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Role Overview:

We are seeking an experienced and creative Social Media Manager to develop and execute an effective content strategy that fosters engagement and community growth. The ideal candidate will be skilled in content curation, design, community management, and reporting, with a strong ability to analyse social media trends. A background in education or familiarity with boarding school life is a plus.

Key Responsibilities:

• Develop and implement a strategic content plan to drive engagement and community growth.
• Curate, create, and schedule compelling content (text, images, videos, and graphics) for various social media platforms.
• Design visually appealing posts that align with brand aesthetics and messaging.
• Manage and engage with the community by responding to comments, messages, and discussions promptly.
• Monitor and analyze social media trends to optimize content and engagement strategies.
• Track key performance indicators (KPIs) such as follower growth, engagement rates, and reach.
• Prepare and present periodic reports on performance metrics and insights.
• Collaborate with marketing and leadership teams to align social media efforts with broader business goals.
• Stay updated with the latest social media tools, platform updates, and digital marketing best practices.

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of content strategy, social media algorithms, and audience engagement techniques.
• Expertise in content curation, copywriting, and design tools (e.g., Canva, Adobe Suite, Figma, or similar).
• Excellent community management skills with a proactive approach to fostering online engagement.
• Analytical mindset with the ability to track, interpret, and report on performance data.
• Experience in trend analysis and staying ahead of emerging social media trends.
• Exceptional communication skills, both written and verbal.
• Ability to work independently in a remote setting while collaborating with a cross-functional team.
• Experience in the education sector or knowledge of boarding school life is a plus.

Job Type: Full-time

Work Location: In person