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Senior Product Marketing Manager - job post

lempire
Unión, Murcia provinciaTrabajo híbrido

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About us
At lempire, we're a passionate team on a mission to help individuals and businesses grow.
As a B2B SaaS company, valued at $150 million, we offer an array of products:
  • lemlist: our platform designed to assist people in personalizing their outreach and securing more meetings with leads.
  • lemwarm: our premier deliverability tool on the market that assists users in keeping their emails out of the spam folder.
  • lemcal: our scheduling tool complete with personalized booking page to arrange meetings 2X faster.
  • Taplio & Tweet Hunter: our tools aimed at building strong personal brands on LinkedIn & Twitter.

lempire is a fast-growing company with +25M$ revenues, profitable and 100% bootstrapped
Our mantra: Keep growing! We live by it every day.

About you
Are you passionate about bringing value to users in a SaaS environment? Do you like understanding users, their needs and market? Are you looking to have an impact on hundreds of people dedicated to growing their businesses?
Then this job might be a perfect match for you!
We're seeking a full-time Senior Product marketing Manager to join us and help up to make a significant impact!
Mission
As a Senior Product Marketing Manager, your role is to help the whole company know better its audience, its needs and transform this into an efficient positioning and key messages to build an impactful marketing of our product and features.

Key Results
Within 3 months, you will:
Have a deep understanding of our audience, customers (thanks to interviews or listening calls) and market
Have tested extensively our products to know all our features differentiators in the market
Determine the products’ key benefits for our target audience in order to create an efficient positioning and messaging framework
Have participated in several product launches planning and execution with our marketing and product teams
Produce strategic marketing briefing to fuel high-impact content marketing initiatives
Create our first collateral and documents to enable our marketing and sales teams
Collaborated with key members of our customer and product management teams

Within 6 months, you will:
Build a competitive comparison guide for use in positioning against the competition
Build a 6-months plan to lead our future product’s go-to-market strategy
Fully understand our internal organisation and be able to collaborate cross-functionally
Contribute to our strategic marketing playbook and create relevant go-to-market strategies for specific customer segments
Run more customer interviews to understand their pains and needs fully
Influence product development through well-defined market requirements
Build key resources at the crossing of Product marketing, Content marketing and Sales & Customer Support

Within 12 months, you will:
Have become a leading voice on the market and are intimately familiar with market trends, customer demand, competition and partner dynamics
Have successfully launched key new features and products
Built several new engines for our GTM motion
Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
Develop partner marketing strategy and customer marketing strategy based on business objectives
Build a best-in-class ambassador program with our top customers

What’s in it for you?
Drive and Impact
At lempire, we are dedicated to building products that bring value to our users. Your contributions will play a crucial role in helping thousands of users daily to grow their businesses with lempire products
Be part of an environment where you can 10x your skills
lempire is a group of 80+ passionate and ambitious people who are part of the top 1% of the best experts in their field. You can learn how lempire grew from $0 to $25M+ in just 4 years, bootstrapped, but also skills related to business development, marketing, and growth. Everything - as long as you're curious!
You’ll have a lot of autonomy on how your team should thrive to be successful and the opportunity to shape the company’s direction
Flexibility
Work from wherever you want, as long as you deliver what you promise or establish!

Preferred experience
Must have (Please do not apply if you do not possess all of these skills)
Fluent French and/or English speaker
5 years of relevant experience in Product Marketing, with drive and leadership
Strong business acumen
Solid knowledge of SaaS markets & mechanisms
Good knowledge of the marketing mix
Able to collaborate closely with marketing, product and sales teams
Excellent written and verbal communication skills with the ability to articulate technical concepts to broad audiences in simple, compelling French and English
Focused more on doing version thinking
Humble and Curious
Nice to have
Located in Paris
Familiarity with B2B sales & cold emailing is a strong plus
Familiarity with lempire products, especially lemlist
Have Growth/Marketing or Product experience
Very good organizational capacities

Benefits
Competitive salary + company bonuses
Where you live and work is totally up to you – we do have an office in Paris if you enjoy life at the office \uD83C\uDDEB\uD83C\uDDF7 Alan Blue: Comprehensive 100% premium medical coverage for you and your family
Alan Mind: Premier mental health service
Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity
Navigo Card: Seamless commuting with a 100% covered Navigo card
Full-remote Work Setup: A well-funded home office budget to ensure seamless remote work
Gear: Get a laptop + tools and equipment you need for your job
Team building: We all meet once per year at really cool places around the world (you can check our video here ;) )
  • ️ Recruitment process
Screening with Victoire TAM
Interview with Quentin, CMO
Business Case
Culture-fit Interview with Charles, COO
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